Audiences & People Data
Our participants are at the heart of everything we do.
RFG’s capabilities include recruiting and engaging humans to complete surveys, AI training exercises to enhance LLMs and other research activities.
Curated Global Access Network
Methodology
Our innovative and proprietary engagement model gives you targeting, scale, replicability and representation. Learn more.
Industry-leading quality controls, including our innovative QuIP system, so that you can trust your insights. Learn more.
DataForce
Our custom and proprietary data management platform underpinning all that RFG has to offer. Learn more.
Methodology
- Large Curated Access Network: Provides access to high-quality and extensive sources for broad reach and representativeness.
- Quantity of Potential Participants: Access to +27M potential participants across multiple key geographies to enable first-party insights
- DataForce platform: underpinning the entire RFG ecosystem, DataForce is designed to automatically optimize matching the right people to a client’s project, and maximizing the “best-fit” utilization of each participant.
- Precise Placement: RFG’s Curated Access Network has high participant awareness on targeted platforms such as Social Media, Reward Communities, Email Panels, Gaming Apps, Loyalty Programs, Publisher Sites, and more. These participants provide granular-level profile information which enables high fit rates for survey participation and AI Training taskers.
- Participant Selection: Every human who wishes to participate in a research or AI training activity is profiled, opted-in and accepts Terms & Conditions. Participants are evaluated and screened to client requirements, meaning that only those individuals who fit with the client-defined profile of attributes will be selected for each activity
- Highly Engaged & Quality Participants: Highly detailed matching of participants to relevant activities coupled with incentives that align with personal interests creates a positive participant experience.
Trackers
Your Target Audience Is Our Speciality
RFG’s targeting provides insight into 11 different categories, and near 1000 targetable attributes providing a holistic view of every human participant. Along with the range of categories and attributes we provide, RFG also offers the option for real-time pre-targeting questions to reach any audience, no matter how niche, for the right participant to be matched to the activity – a survey or an AI training task.
In addition, we can build custom targeting on the fly during project set-up.
Let us know exactly who you want to reach, and our team can work with you to optimize fit and matching.
Demographics
- Age
- Gender
- Geo (Country, Zip/Postal Code, Region, etc)
- Race/Ethnicity
- Language(s)
- Household Income
- Household Composition
- Marital Status
- Employment Status
- Student Status
- Level of Education
Automotive
- Licensed Drivers
- Car owners
- Car lease
- Car sharing
- Purchase Intenders
- Motorcycle
- Etc.
Finance
- Primary Financial Decision Makers
- Investable Assets
- Banking Services
- Savings/checking
- Credit Cards
- Retirement accounts
- Investment accounts
- Mortgage Intenders
- Loans
- Etc.
Travellers/Holidays
- Business Travellers (Domestic/International)
- Leisure Travellers (Domestic/Internationa)
- Travel frequency
- Recent Hotel Stays
- Recent Airline/Flights
- Cruise
- Etc.
Employment Status
- Employment Status
- Industry
- Job Title
- Purchase Decision Maker
- Etc.
Gamers
- Console
- Mobile
- Time Spent
- Categories/Genres
- Etc.
Food & Beverage
- Beverage Consumption
- Primary Grocery Shoppers
- Restaurant Goers
- Etc.
Health
- Ailments (Self)
- Ailments (Another in household)
- Caregivers
- Medication Types
- Alternative therapies
- Etc.
Mothers/Children
- Presence of Children in Household
- Age/Gender of Each Child
Entertainment
- Television Viewing
- Movie Theater Visitors
- Cord-cutters
- Media streamers
- Hobbies
- Gamers
- Sports Enthusiasts
- Fitness Enthusiasts
- Etc.
Technology
- Technology Ownership
- Smartphone Ownership
- Early Adopters
- Device Type
- Mobile carrier
- Web-cam available
- Etc.
Targeting+
- On top of the library of data points we've created, we can build you a custom pre-targeting question to reach any audience, no matter how niche.
Want to know more?
Quality
RFG has built our business, our curated access network and our DataForce platform all with rigorous attention to data quality. We approach quality from a dual front – not only anti-fraud but also ensuring the respondent experience is mutually beneficial in providing a positive experience. We continually invest time and resources into building industry leading quality controls so that you can rest easy knowing the data you receive from RFG respondents is data you can trust.
Sampling Controls for Quality
Respect The Respondent
In addition, continued innovation and attention to quality has resulted in RFG’s new AI enabled quality control method, QuIP.
“QuIP”
Definition 1: n. a quick and clever remark
Definition 2: n. a Quality Interception Point, a unique and customizable technique to identify (un)desirable fits for online market research studies and take appropriate action. Entails using the right interception, to apply the right activity, to the right person, at the right time, for the right purpose, to achieve better results.
Demographic + Behavioral Assessment
A hundred years of market research has shown that certain combinations of demographics and behaviours exhibit predictable outcomes. We propose doing so in the treatment of respondents, and will do so in increasingly sophisticated ways over time.
The Real Issue
Without diminishing the impact of fraud in the industry, in RFG’s already-high-quality ecosystem we submit that the key issue is “fit”. Suitability for one thing does not necessarily equal suitability for another. QuIP’s ultimate goal is to facilitate finding the right fits, beyond typical prescreening, for the benefit of all parties.
Our Solution is “Respondent Personas”, possible via QuIP
RFG has always been a company able to provide people for activities. The next logical step in evolution is building personas, which is already done indirectly for some customers. This capability can be elevated to the direct support and maintenance of a persona-based data set for survey/data quality purposes.
Anti-fraud
Potential fraud is prevented using a comprehensive suite of custom-built proprietary and 3rd party quality control mechanisms ensuring that authentic people participate in activities and that clients receive accurate and thoughtful responses.
- Digital Fingerprinting
- SecureGeoIP™
- CAPTCHA testing
- Proxy Server Detection
- IP Filtering
- Authentication Via Suspect Online Activity Database
- Geo-IP Validation
- IP Blocking of Known Proxy Servers
Have an upcoming need to connect with and understand real humans?
Our dedicated team is here 7 days a week – including 24 hours a day on weekdays. Or, reach out to discuss the automated audience integration options below.
Automated Audience Integration
Easily implement RFG’s robust API to streamline how you access your target audience.
RFG’s audience API allows a deep integration into RFG’s curated access network in order to streamline your connection to the humans with whom you’re looking to connect.
Integration with your project system makes for more efficient and reliable delivery!
Instantaneous feasibility calculations & cost estimates!
Hundreds of targetable attributes available to reach your desired audience!
Automate your audience.